From Warsaw to New York: A guide to influencer marketing
11.12.2025
media & advertising
More and more, influencer marketing is replacing traditional advertising. And it often generates measurable results, because audiences treat influencers as “people like us” and place greater trust in them than they do in actors in commercials. But sponsored cooperation poses legal challenges. How to ensure the transparency of influencers’ activity? How to protect consumers? The answers often differ from jurisdiction to jurisdiction.
